mccallwrites

your guide to soliciting high-quality freelance testimonials

your guide to soliciting high-quality freelance testimonials mccall writes

In the world of freelancing, your reputation is everything.

One of the best ways to build your reputation and showcase your skills is through freelance testimonials. These client endorsements can help you attract new clients and demonstrate your expertise.

In this guide, I’ll share how to get freelance testimonials that will help you grow your business.

Table of Contents

Why Are Freelance Testimonials Important?

Freelance testimonials serve as social proof, showing potential clients that you’ve successfully completed projects for satisfied customers. Testimonials can help you:

  1. Build trust with prospective clients
  2. Showcase your skills and expertise
  3. Stand out from your competition
  4. Increase your conversion rate

When to Ask for Freelance Testimonials

Timing is crucial when asking for freelance testimonials. Ideally, you should ask for a testimonial:

  1. After successfully completing a project
  2. When a client expresses satisfaction with your work
  3. During a follow-up conversation after the project has been completed

How to Ask for Freelance Testimonials

When you’re ready to ask your clients for a testimonial, implementing a few of these tips may increase your chances of success.

Be Specific in Your Request

When asking for a testimonial, be specific about what you’d like the client to focus on. This could include your expertise, communication skills, or ability to meet deadlines. Providing guidance can help your client craft a more impactful testimonial.

Make It Easy for Your Client

Clients are busy, so make it as easy as possible for them to provide a testimonial. Offer to draft a testimonial for them to review and edit, or provide a list of questions they can answer. You can also suggest a format, such as a written testimonial, a video, or an audio recording.

Utilize LinkedIn Recommendations

LinkedIn Recommendations are a great way to collect freelance testimonials. Send a personalized request to your client, asking for a recommendation based on your work together. Once approved, the recommendation will appear on your LinkedIn profile, and you can also use it on your portfolio website.

Offer an Incentive

Offering an incentive, such as a discount on future services, can encourage clients to provide a testimonial. This also helps to foster long-term relationships with your clients.

Follow Up

If a client agrees to provide a testimonial but doesn’t follow through, send a polite follow-up email to remind them. Clients are often busy, and a gentle reminder can help ensure they complete the testimonial.

How to Showcase Your Freelance Testimonials

Once you’ve collected your freelance testimonials, it’s essential to showcase them effectively. Here are a few ways to display your testimonials:

  1. Create a dedicated testimonials page: Compile all of your testimonials on a single page on your website, making it easy for potential clients to view them.
  2. Incorporate testimonials into your portfolio: Add testimonials to the relevant project pages in your portfolio to provide context and support for your work.
  3. Use testimonials in your marketing materials: Include testimonials in your email marketing campaigns, social media posts, and other promotional materials.

Get Your Freelance Testimonials Today!

Freelance testimonials are an essential component of your freelance business, helping to build trust and credibility with potential clients.

By asking for testimonials at the right time, making it easy for clients to provide them, and showcasing them effectively, you can elevate your freelancing career and attract new clients.

Don’t be afraid to ask for testimonials – they can make a significant impact on your success!

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